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JOSHUA
BELL-SCHINZING

Art. Director

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Born and raised in Rochester, New York. I received my BA in Graphic Design from the State University of New York at Oswego. 

With over 8 years of creative experience, I’ve had the chance to dive into some pretty exciting industries—FMCG, hospitality, and real estate.

In the FMCG world, I’ve worked with top-tier clients like Diageo, African & Eastern, and AB InBev, specializing in the drinks category.

In hospitality, I’ve worked with clients like JW Marriott and The First Group, where I created the branding for spaces like Risen Cafe and Artisanal Bakery, Soluna Beach Club, and Enas Mediterranean Restaurant. Each of these projects was a blank canvas, and I got to create unique, immersive identities that fit their vibe.

Lately, I’ve found myself in the real estate sector, executing everything from digital to print collateral for dozens project launches and multiple new branding opportunities. I’ve worked with prestigious clients like JW Marriott Residences, W Hotels, Elie Saab and Brabus.


Currently living in Dubai, UAE and working with Reportage Properties.​

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BRANDING

Creating strong visual appeal is essential, and my branding services can play an integral role in successfully promoting any business. From the initial concept to the final product, I work hard to bring my clients’ visions to life.

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GRAPHIC DESIGN

When it comes to leaving a lasting impression, it’s vital to use the right combination to create a stylish and visually appealing design. I work hard to ensure my clients get the attention they deserve from their market.

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LAYOUT DESIGN

I understand the importance of creating a lasting visual impact. My Typography Design services are fully customizable to suit any needs, allowing me to create the perfect message, from the smallest details on up.

The Legend of the Guardian Bell

This is a book my Mother and I worked on together. 

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There are many stories surrounding the mysterious Guardian Bell Legend (Also known as a gremlin bell). This adventure is set during the Second World War, where the legend began.Throughout history, the Guardians, a genderless offshoot of the fairies, have entrusted a select few humans with a precious gift: a guardian bell. After an unwelcome exile from their homeland, the Guardians are forbidden any future contact with humans. With the arrival of aeronautics, the Guardian's love of everything technological made it inevitable that their presence would become known. The guardians were soon known as "gremlins" blamed for every mishap, although the opposite was really the case. A group of guardians break the rules and forge a friendship with an RCAF air force pilot, resulting in an epic journey and the birth of a legend. This re-telling of a legend, well loved by motorcycle enthusiasts, will enchant readers of all ages.

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©2025 by Joshua Bell-Schinzing.

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